Acquiring Customers with Google Ads:
How Growing Brands are Leveraging Google’s 72 MILLION data points to acquire more customers and increase their ROAS this year
Does this Sound Familiar?
Facebook (Meta) used to work really well, but now results are stalling and CPAs are rising.
If you’re like many businesses, Facebook advertising just isn’t as easy or as affordable as it used to be. Costs are rising and results are tanking. You need a fresh injection of results to keep the machine running. You’ve probably heard about what Google can do, but don’t yet have an expert team who can help you implement campaigns.
You’ve tried setting up Google Ads in-house or hiring an agency, but aren’t getting the results you want.
Kudos to you for trying to launch Google in-house. But now you need expert help in configuring your campaigns and tracking correcting to scale with the world’s most advanced customer acquisition tool: Google Ads.
You want a truly omnichannel approach across ad platforms, but keeping up with it all is a lot for your team to handle.
Keeping up with all of the platforms – Google, FB Meta, Instagram, TikTok – and all the settings, ad specifications, and rules is a lot for your team to handle, but you can’t risk handing your campaigns off to just anyone. You need an experienced team you can trust to take the reigns and free your time to focus on other things.
You KNOW you could be getting more revenue and profit from your online sales, but aren’t sure of the best path forward.
You already know that putting all your eggs in one platform is detrimental to your business. But which platform should you add without negatively affecting your profitability?
Just because you manage your ads, doesn’t mean you should.
For over 15 years, Tier 11 has been at the forefront of what’s working in digital marketing. Google Ads is changing fast in 2023, and we’re offering the same trusted guidance to qualified brands who are ready embrace the new world of Google Ads including:
- Performance Max
- AI and Machine Learning
- Optimizing for 500 touchpoint customer journeys over up to 90 days
- Increased placements for OOH, Podcasts and more.
- Most importantly: how to most effectively leverage Google Ads with Facebook, Instagram and Tik Tok Ads to dominate your market.
“With Performance Max, Google now rivals Facebook for top of funnel customer acquisition. Using the data it’s collected over the past 20 years, Google is now the most powerful advertising platform on the planet.”
Why Trust Tier 11 With Your Google Ads?
Tracks Customer Journey over 500
Online Touchpoints
Leverages over 72 Million User Data Points
Maximizes Your Ad Placements - Automatically
Advertising
the “Old Way”
- Limited market research based on demographics
- Thinking in terms of platforms and placements
- Manual targeting based on limited data (aka, thinking you’re smarter than the algorithms)
- Limited ability to follow the customer across the internet
- Text-based, keyword-only Google ads
- Limited feedback loops leaving marketing teams to guess at what to try next
Advertising with
CaAMP™ + Google Ads
- Deep marketing research based on psychographics and “voice of the customer”
- Thinking in terms of people and customer journey across the internet
- Following the customer across 500+ buying steps until they purchase
- Machine learning-driven placements based on powerful algorithms
- Creative, engaging ad campaigns
- Powerful feedback loops with unique customer insights based on 72M data points
It takes up to 500 different touchpoints before someone makes a purchase. With Performance Max, you take advantage of all of Google's placements, knowledge, and machine learning to find the right person with the right ad at the right time.
Tier 11 + Performance Max + CaAMP™
A Powerful Growth Combination
When you choose Tier 11 to scale your Google and Performance Max campaigns, you get more than just media buying. You also unlock our entire Customer Acquisition Amplification™ (CaAMP™) Growth Ecosystem to help you scale more effectively on any platform.
Your Google and Performance Max project includes our proven Creative Lab™ Deep Dive Research and avatar development, our CaAMP™ Ad Framework for coming up with touchpoint-appropriate ad copy and creative, and our Kaizen Kreative™ ad testing and optimization process.
Google Performance Max handles the technical part of showing the right ad to the right person at the right time in the right place. CaAMP™ is how we develop those “right ads” so you get more sales and more revenue.
How CaAMP™ + Google Ads Grows Your Business
Google Ads Leverages 72 MILLION Points of User Data for Higher ROAS
Google’s AI computing power doubles every 3.5 months and uses this data to show ads to customers based on their data from the entire internet: search, mail, buying activity, maps, and more.
Google Ads Delivers Your Ads Where Your Customers Are
Gone are the days where we’re manually targeting customers hoping we picked the right placements. Thanks to Google Ads’ insanely powerful algorithms and 72 MILLION data points and robust feedback loops, your ads will get in front of the right audience at the right time.
Google Performance Max Unlocks Customer Insights for Better Decision-making
One amazing feature of Performance Max is the audience insights it provides. After you launch campaigns and begin getting feedback loops, Google will start to give you insights you can act on. For example, one client had a brand where we learned that people interested in camping and fishing were potential customers. Neither we nor the customer had this interest on our radar, but Google did! With these clear insights, we were able to create fresh creatives and improve results.
Google Performance Max Expands Your Digital Reach with Creatives You’re Already Using
What worked on Facebook is now working on Google Performance Max. In many cases, you can re-use many of the creative assets you already have and leverage them on Google’s powerful platform and new campaign option to enhance your results.
Google Ads Enhances Your Existing Traffic Results
Google Ads work well when combined with Facebook, TikTok, and Instagram, because the combination creates even more powerful feedback loops for Google to leverage than if you tried these non-Google platforms by themselves.
Our Proven Process for Scaling Google Ads
Submit Your Application
The first step is to submit your application to work with us here. We’ll review your form and reach out to schedule a time to speak with your team.
Discovery Call with our Growth Team
You and your team will speak with one of our in-house Growth Experts to explore your business and determine if your business is ready for CaAMP™ + Google Performance Max.
Get Your Tier 11 Strategic Growth Plan (SGP)™
Part of the qualification process is a 14-page Google Strategic Growth Plan. This multi-disciplinary review looks at your current avatars, your existing ad campaign setup, your existing funnel and offers, and your creatives. Then, we provide you with expert recommendations and a 90-day Strategic Growth Plan. We’ll present this live on a call so you can ask any questions and discuss the findings with the Tier 11 team.
Kickoff & Deep Dive + Avatar Presentation
After the SGP, we’ll give you estimates for what it’ll take to work together. IF you qualify for CaAMP™ + Performance Max and agree to move forward, we’ll hold a Kickoff Call and then immediately begin your Deep Dive. In many cases, we can get started within the same month.
Keyword & Search Research
While the Creative Team is getting to work on the Deep Dive and Avatars, our Google team will perform keyword research, which we’ll use to design and launch your Google Ads campaigns.
Creative Assets Compiled and Reviewed
We’ll also ask for all of your existing creative and copy assets, so we can see what you have, build on what’s working now, and add additional creatives that match your brand.
Launch Campaigns
In addition to setting up tracking and attribution, once all of this has been completed, we’ll launch your Performance Max campaigns and manage all aspects of your campaign, including reaching out to Google Support as needed.
Begin Feedback Loops
This is where the magic happens! We’ll begin feeding Google “feedback loops” to tell Google’s powerful algorithms that we want more buyers. Then, Google will do the work to get your ads in front of potential buyers using its 72 MILLION data points.
Happy Tier 11 Customers Say
CHRIS KIMBALL, MILK STREET
“We hired Tier 11 about a year ago and they totally transformed our business!”
DJAMEL BETTAHAR, ORGANIFI
“The BEST Facebook & Instagram Ad Agency I’ve ever worked with.”
ALEJANDRA COSTELLO, ALEJANDRA.TV
“Tier 11 has provided a sense of relief through their efficient, effective, and organized approach.”
Daniel Rosen, Credit Repair Cloud
“Tier 11 were able to scale our ads from $20,0000/mo. to over $200,000/mo.”
“
“Tier 11 understands the business aspect and psychology of marketing far more than any other agency I’ve ever worked with.”
BRENT KOCAL, EVERYDAY DISCIPLINE
Can you handle the proof? Click here to see even MORE success stories from businesses who chose Tier 11 as their full stack scaling partner.
What You'll Get
When you work with Tier 11 as your full service performance advertising agency, you’ll get more than just a media buyer.
Account
Support
- Assigned Account Manager who’s your Point of Contact
- Regular meetings with our VP of Customer Advocacy
- Weekly meetings with your account team
- Dedicated Media Buyer(s) with expertise in the platform(s) you choose
- Assisted escalations to the Google (or Meta, or TikTok) Account team as needed to resolve issues
Technical
Expertise
- Pixel and account management setup with our technical marketing team
- Reporting Dashboard setup so you can see the important numbers
- Kaizen Kreative™ ad testing
- Weekly review of funnel performance
- Integration with your CRM or funnel platform
Marketing Expertise
- CaAMP Customer Amplification™ System
- Brand Design Guidelines Documentation
- 90-Day Strategic Growth Plan (includes in-depth audit of your account, avatars, and offer)
- Experienced Creative Designer
- Experienced Ad Copywriter(s)
- New ad copy and creatives each month
- Access to the Conversion Architecture™ CRO team
Problems We’re Solving with Google Ads and CaAmp™
Wanting More Qualified Booked
Calls for Less
When an industry-leading speaker and coach wanted to generate more booked calls for his high ticket offer, he turned to Tier 11’s Performance Max Team. Within the first TIMEFRAME, we were able to generate 10 booked calls at $473 per call. (The previous cost was $855 per call!)
Wanting to Break Through Spend Ceilings
When a pet ecommerce client wanted to break through spend ceilings, they turned to Tier 11’s Performance Max team to help. We used Smart Shopping in Performance Max to increase their spend an average of 40% per week with ROAS well within established goals.
Wanting to Reach High End
Buyers
When another ecommece client wanted to sell more high ticket products (from $499 to $799), they turned to Tier 11 to get the job done. Within the first week, our Google Performance Max team was able to get them 4X ROAS leveraging Performance Max.
Ready to See What's Possible?
Apply to work with Tier 11.
Frequently Asked Questions
What’s so special about Google Ads?
Google is NOT just a search engine: it knows what you don’t know, it knows the words you’re using, (gmail is the largest free email provider on the planet), Google knows all websites you’ve even been to (Google Analytics is on 99% of all front facing websites), what emails you’re opening in Google Mail, what searches you’re making, and what you’re buying. Google is “the internet,” whereas Facebook is merely “an app on your phone.”
To put it in perspective:
Amazon tracks 67 different data points on every single search a customer performs. For each order, they follow 2,000 real-time data points on every order. In other words, Amazon knows what we’ve bought and what we’re likely to buy next and the content we watch, and our listening choices.
Facebook knows what we ‘like.’ By analyzing just 68 of our Facebook ‘ likes’, researchers can predict our skin color, sexual orientation, religious affiliation, political leaning, intelligence, and even our alcohol, cigarettes, and drug use… based on 55,000 data points.
Apple knows anything its users do that needs computing or an internet connection.
On the other hand, with its 72,000,000 (seventy two million) data points on each user, Google knows what you’ll buy before you buy it.
Stated differently, Google knows everything. About everybody. Everywhere.
Google is 1300X SMARTER than Facebook, and Performance Max helps you reach your customers using data points you can’t manually access. . . but which Google leverages every day.
Read more in our Ultimate Guide to Performance Max.
Why should we choose Tier 11 instead of a Google PPC agency?
Most Google agencies are comfortable with keywords and manual targeting, but aren’t great at designing creative assets for ads. And Performance Max needs a lot of creative: 15 images, 5 videos, 5 long headlines, 5 short headlines, and 5 descriptions just to get started. At Tier 11, we specialize in creative ad campaigns because we’ve had 15 years of experience with Facebook (Meta), a very creative-heavy platform. So we know what it takes to design converting creative campaigns.
How soon can we start seeing results with Performance Max?
Performance Max campaigns can take at least 6 weeks to exit the learning phase, although many clients begin seeing positive results before that time.
Should we continue to run Facebook, TikTok, and other ads alongside Google Ads?
YES! In fact, we’ve found that brands who run both Facebook and Google ads see BETTER results with higher ROAS than brands who don’t use multiple ad platforms.
How much do we need in ad spend to make Google Performance Max work?
In our experience, you can start seeing results with Google and Performance Max for a minimum of $10,000 per month in ad spend.
How soon can we get started?
The faster you book a call with the team, the faster we can get started.
Learn More About
Google Ads
About Ralph Burns and Tier 11
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency that utilizes a proprietary system called Customer Acquisition Amplification™ to unlock the online potential of purpose-driven businesses to help them scale and grow.
Ralph’s 100% virtual agency, with marketing pros in 27+ countries and 6 continents manages a portfolio of social media advertising customer accounts in over 57 industries with an annual spend in excess of $100 million.
His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies.
Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.
Ready to work with Ralph and his rockstar team? Request more information today.
Endorsed Marketing Partner
Meta Business Partner Agency
Platinum Partner
Agency Council Member
Snapchat Marketing Partner
TikTok Marketing Partner
$100M
in Annual Digital Ad Spend
60+
Marketing Professionals
15+ Years
Facebook Advertising Experience
$100M
in Annual Digital Ad Spend
60+
Marketing Professionals
15+ Years
Facebook Advertising Experience
